Rareism Goa store launch marks a key milestone for the premium womenswear brand from The House of Rare as it opens its first exclusive brand outlet in the coastal state. The new store reflects Rareism’s growing focus on experiential offline retail and expanding its presence in lifestyle-driven destinations.
Goa was chosen as a strategic location due to its strong alignment with the brand’s modern, confident, and free-spirited identity.
Showcasing Spring Summer 2026 and Seasonal Styles
The Rareism Goa store launch features a curated mix of the brand’s Spring Summer 2026 collection alongside select festive and winter styles. The SS26 range highlights tropical and floral prints, tailored blazers, silk-draped dresses, wide-leg trousers, and subtle-shine knits—designed around Rareism’s “desk-to-dinner” positioning.
Winter offerings include cable-knit sweaters, scarves, mufflers, and statement outerwear such as double-breasted coats, tie-belt jackets, and quilted puffers, created specifically for India’s mild winter conditions.
Minimalist Store Design and Calm Retail Experience
Designed with white interiors, open layouts, and focused lighting, the new outlet aims to spotlight fabrics, colours, and silhouettes. The Rareism Goa store launch emphasises a calm, elevated shopping environment that allows customers to engage deeply with the brand’s design language.
Leadership Perspective on the Goa Expansion
Commenting on the Rareism Goa store launch, Abhishek Srivastava, Chief Brand Officer, said Goa felt like a natural extension for the brand. He noted that Rareism’s values of confidence, freedom, and modern style resonate strongly with the city’s spirit and lifestyle.
Brand Growth and Retail Presence
Founded by Akshika Poddar, Rareism blends contemporary European influences with everyday comfort and is known for its bold colours, textures, and silhouettes. The brand recently crossed ₹100 crore in revenue and is celebrating its sixth anniversary.
The Rareism Goa store launch builds on a steadily expanding retail network. Rareism began its offline journey in Bengaluru in 2019 and currently operates:
- 40 exclusive brand outlets
- Presence in 84 large-format stores
- 72 multi-brand outlets across India
The brand also sells online via The House of Rare’s D2C platforms and marketplaces such as Myntra and Nykaa.
The Bottom Line
Rareism Goa store launch underscores the brand’s ambition to scale its premium womenswear presence through thoughtfully chosen physical locations. By combining contemporary design, calm retail environments, and a strong omnichannel strategy, Rareism continues to strengthen its position in India’s evolving fashion landscape.
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