ECCO India retail expansion continues as the Danish footwear brand has launched a new Prime Store at Elegante Mall, New Delhi. The opening strengthens ECCO’s footprint in one of India’s most important premium retail markets and introduces consumers to the brand’s latest global retail concept.
The Prime Store reflects ECCO’s Scandinavian design ethos, combining form, function, and craftsmanship across a thoughtfully designed retail space.
Showcasing Scandinavian Design and Innovation
The new store is designed to highlight more than five decades of ECCO’s leather expertise. As part of the ECCO India retail expansion, the Prime Store blends comfort-led innovation with contemporary aesthetics, allowing customers to experience the brand’s philosophy through immersive retail storytelling.
The store layout is organised into distinct lifestyle zones, enabling customers to explore ECCO’s collections across formal, casual, outdoor, and golf categories.
Technology-Led Footwear Experience
A key feature of the ECCO India retail expansion is the innovation-focused display that brings together the brand’s core technologies. These include FLUIDFORM™ cushioning for anatomical support, PHORENE™ midsoles for lightweight comfort and energy return, BIOM® NATURAL MOTION® technology inspired by barefoot movement, and DriTan™ leather—a sustainable, water-saving tanning process.
The store also includes a dedicated premium leather section showcasing ECCO’s Farm to Foot approach, underlining its vertically integrated model and in-house leather craftsmanship.
Leadership Perspective on Delhi NCR Growth
Commenting on the ECCO India retail expansion, Sumeet Lodhia, Country Manager – ECCO India, said that strengthening presence in Delhi NCR allows the brand to connect with consumers who value comfort, craftsmanship, and modern design.
He added that Delhi NCR, as one of India’s most dynamic premium markets, plays a critical role in reinforcing ECCO’s positioning as a preferred brand for elevated, comfort-driven footwear.
Aligning with ECCO’s India Growth Strategy
The launch at Elegante Mall aligns with ECCO’s broader strategy of expanding its India footprint while reinforcing its premium brand positioning. The ECCO India retail expansion reflects growing demand for high-quality, comfort-focused footwear among Indian consumers.
Global Brand with Vertical Integration
Founded in 1963, ECCO operates as a family-owned business with full control over its value chain—from leather production to retail. The brand employs more than 20,000 people globally and retails its products across 98 countries, bringing its global craftsmanship and sustainability-led practices to India through the ECCO India retail expansion.
The Bottom Line
ECCO India retail expansion highlights the brand’s commitment to the Indian market through premium retail formats, innovation-led storytelling, and comfort-focused design. With the launch of its Prime Store in New Delhi, ECCO is strengthening its presence in a key market while delivering a differentiated footwear experience to Indian consumers.
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