Bakingo physical retail expansion has officially begun with the opening of the brand’s first-ever brick-and-mortar outlet at the Indirapuram Habitat Centre in Ghaziabad. Known for its strong digital-first presence, Bakingo’s entry into physical retail signals a major evolution from a cloud-kitchen-only model to a full omnichannel experience.
The move allows customers to interact with the brand beyond delivery—offering a walk-in experience for cakes, pastries, and desserts for the first time.
From Cloud Kitchens to High-Street Presence
Founded in 2016 by Shrey Sehgal, Suman Patra, and Himanshu Chawla, Bakingo has scaled rapidly through a technology-led delivery model. Today, the brand operates over 100 cloud kitchens across more than 30 cities in India.
As part of its Bakingo physical retail expansion, the brand is building on strong fundamentals:
- Around 20,000 orders delivered daily
- Nearly 600,000 consumers served every month
- A well-established digital and logistics backbone
The Indirapuram outlet represents the first step toward blending this delivery strength with physical brand visibility.
Leadership Strengthens the Expansion Strategy
The Bakingo physical retail expansion closely follows a key leadership appointment. The company recently onboarded Naveen Madan as Chief Business Officer (CBO). With over 30 years of industry experience, including his role as Vice President of Retail at Haldiram Foods, Madan is expected to play a critical role in scaling Bakingo’s retail footprint.
His appointment underlines the company’s intent to build a structured, sustainable retail strategy alongside its existing cloud kitchen operations.
Aiming for ₹1,000 Crore Scale
Bakingo has set an ambitious goal of becoming a ₹1,000 crore national brand within the next five years. Expanding branded physical stores while continuing to grow its cloud kitchen network is central to this vision.
Through Bakingo physical retail expansion, the brand aims to strengthen consumer trust, improve brand recall, and capture high-street footfall—complementing its strong online presence.
The Bigger Picture
By combining efficient online delivery with physical storefronts, Bakingo physical retail expansion positions the brand to compete more effectively in India’s crowded food and beverage market. The omnichannel approach allows Bakingo to deepen customer engagement while unlocking new growth opportunities.
The Bottom Line
Bakingo physical retail expansion represents a pivotal moment in the brand’s journey. As it transitions from a pure cloud-kitchen model to a blended retail strategy, Bakingo is setting the foundation for long-term, scalable growth in India’s evolving bakery and dessert market.
Leave a Comment