Bath & Body Works Chennai store has officially opened at Phoenix Marketcity Mall, marking the American personal care and fragrance brand’s 47th outlet in India. The announcement was shared by Apparel Group India on social media, highlighting the brand’s continued retail expansion across key Indian cities.
With this launch, Bath & Body Works aims to offer customers in Chennai access to its signature fragrances, body care essentials, and a premium in-store shopping experience.
Strengthening Presence in the Indian Market
The opening of the Bath & Body Works Chennai store reinforces the brand’s long-term commitment to the Indian market. Bath & Body Works entered India in 2018 through a partnership with global fashion and lifestyle conglomerate Apparel Group India.
Since then, the brand has steadily expanded its footprint through exclusive brand outlets, shop-in-shop formats, and leading beauty and fashion e-commerce platforms.
Retail Partnerships Driving Growth
In December 2023, Apparel Group partnered with K Raheja Corp-owned Shoppers Stop to further scale Bath & Body Works in India. The collaboration led to the launch of the brand’s first shop-in-shop concept at City Centre Mall in Salt Lake, Kolkata.
This omni-channel strategy has played a key role in accelerating the growth of the Bath & Body Works Chennai store and other locations nationwide.
Global Brand with Strong Local Execution
Headquartered in Ohio, Bath & Body Works was founded in 1990 and is globally recognised for its soaps, lotions, fragrances, and candles. The brand operates more than 1,800 company-owned stores across the U.S. and Canada, along with over 425 international franchised locations.
In India, consumers can access the brand through exclusive retail stores, shop-in-shop formats, and online platforms such as Nykaa, Myntra, and Amazon—complementing the reach of the Bath & Body Works Chennai store.
Apparel Group’s Expanding Retail Footprint
UAE-based Apparel Group operates over 2,025 retail stores worldwide and manages a portfolio of more than 80 global brands. The group employs over 20,000 staff across multiple regions and oversees brands including Aldo, Tim Hortons, Tommy Hilfiger, Nine West, Charles & Keith, Inglot, La Senza, Victoria’s Secret, and Bath & Body Works.
The company has established a strong presence across the GCC and expanded into markets such as India, South Africa, Singapore, Indonesia, Thailand, Malaysia, and Egypt, with plans to enter emerging markets including Hungary and the Philippines.
The Bottom Line
The launch of the Bath & Body Works Chennai store highlights the brand’s steady retail momentum in India. Backed by Apparel Group’s strong execution and strategic partnerships, Bath & Body Works continues to deepen its reach across physical retail and digital channels, strengthening its position in India’s growing beauty and personal care market.
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