Sanook Kitchen India launch has officially taken place with the opening of the international Thai restaurant chain’s first outlet at Reach 3 Roads in Sector 70, Gurugram. Known globally for its affordable, everyday dining format, Sanook Kitchen is making its India debut with a focus on accessibility, authenticity, and value-driven dining.
The launch marks a key milestone in the brand’s international expansion journey.
Affordable Thai Cuisine with Authentic Flavours
As part of the Sanook Kitchen India launch, the restaurant is offering a menu that highlights its signature Thai dishes. These include traditional Thai curries, wok-fried noodles, rice bowls, appetisers, and beverages, all prepared using fresh ingredients and classic cooking techniques.
The brand aims to balance authenticity with competitive pricing, positioning itself as an everyday Thai dining destination rather than a premium niche offering.
Leadership Perspective on the India Entry
Commenting on the Sanook Kitchen India launch, Rohan Kichlu, CEO – New Business Ventures at Sanook Kitchen, said the entry into India represents an important step for the brand. He noted that Reach 3 Roads offers a diverse and engaged consumer base that aligns closely with Sanook Kitchen’s vision of approachable global cuisine.
The choice of Gurugram reflects the brand’s strategy to enter high-footfall, urban neighbourhood destinations.
Strengthening Reach 3 Roads’ Food & Beverage Mix
Ishwin Singh Hora, Director at Reach Group, welcomed the Sanook Kitchen India launch, stating that the brand adds depth to Reach 3 Roads’ growing food and beverage portfolio. He added that the inclusion of Sanook Kitchen supports the group’s goal of developing a vibrant, community-focused high-street destination.
A Neighbourhood-Focused Expansion
With the Sanook Kitchen India launch, Reach 3 Roads continues to strengthen its position as a neighbourhood-centric retail and dining hub for residents of Sector 70 and surrounding areas. The addition of international yet accessible dining concepts is central to this positioning.
The Bottom Line
Sanook Kitchen India launch signals growing demand for affordable international cuisine in India’s urban markets. By combining authentic Thai flavours with an everyday dining format, Sanook Kitchen is well-positioned to resonate with consumers seeking global tastes without premium pricing.
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