Third Wave Coffee 200th cafe has officially opened in Sindhi Society, Chembur, Mumbai, marking a major milestone in the brand’s national growth journey. The launch reflects the café chain’s sustained expansion since its inception in 2016 and further strengthens its presence in one of India’s most competitive urban markets.
With this opening, Mumbai becomes home to 40 Third Wave Coffee cafés, reinforcing the city’s importance in the brand’s expansion strategy.
Accelerating National Expansion
The Third Wave Coffee 200th cafe milestone comes as the brand continues to scale rapidly across India. Recent launches span key markets including Delhi-NCR, Hyderabad, Chennai, Mangalore, Mysuru, and Ahmedabad. The brand has focused on high-density neighbourhoods, commercial hubs, and strategic mobility corridors such as airports and national expressways.
Looking ahead, Third Wave Coffee plans to add 100 new cafés by 2026, deepening its footprint in existing cities while entering new markets.
Leadership Perspective on the Milestone
Commenting on the Third Wave Coffee 200th cafe, CEO Rajat Luthra said the achievement represents more than just a number—it reflects community trust and disciplined execution.
He highlighted that the brand’s roastery, equipped with 8× automation capability, is now ready to support up to 700 cafés, providing a strong operational foundation for the next phase of growth. Mumbai, in particular, remains a focus area, with plans to further expand in the region over the coming year.
Why Chembur Was Chosen
Chembur was selected for the Third Wave Coffee 200th cafe due to its growing café culture, strong presence of young professionals and students, and an audience that values premium, experience-led coffee spaces. This opening marks the brand’s second café in the neighbourhood, signalling strong consumer traction.
Celebrating the Milestone
To celebrate the Third Wave Coffee 200th cafe, the brand announced a ₹200 promotional wallet credit for all app users, redeemable between December 12 and 14. The initiative reflects Third Wave Coffee’s focus on community engagement and digital-first loyalty.
Beyond Cafés: Omnichannel Growth
Beyond physical cafés, the Third Wave Coffee 200th cafe milestone also highlights the brand’s growing omnichannel ambitions. With an expanded roastery and innovation lab in Bengaluru, the company is scaling its retail portfolio to include easy-to-brew coffee bags, signature blends, brewing equipment, and curated merchandise.
This allows consumers to engage with Third Wave Coffee both inside and outside the café environment.
The Bottom Line
Third Wave Coffee 200th cafe underscores the brand’s evolution into one of India’s fastest-growing premium café chains. With a strong operational backbone, community-driven approach, and ambitious expansion plans, Third Wave Coffee is well-positioned to capitalise on India’s rising out-of-home coffee culture and demand for experience-led cafés.
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