L Catterton Haldiram partnership has been officially announced, with the global consumer-focused investment firm acquiring a stake in India’s leading snacks and food brand. The investment marks a significant milestone for Haldiram as it looks to strengthen domestic leadership while accelerating its global expansion strategy.
While financial details and valuation were not disclosed, L Catterton confirmed that it has entered into a strategic partnership and invested in Haldiram.
Strengthening Market Leadership and Global Ambitions
According to the firm, the L Catterton Haldiram partnership aims to reinforce Haldiram’s dominant position in the Indian snacks market while unlocking international growth opportunities. The strategy will leverage Haldiram’s strong brand equity, robust fundamentals, and proven growth potential.
The move follows earlier strategic investments made this year by Temasek, Alpha Wave Global, and International Holding Company (IHC), underscoring strong global investor confidence in Haldiram’s long-term prospects.
Valuation Context and Industry Significance
Although deal specifics were not revealed, industry sources have previously indicated that Haldiram’s valuation stood at around USD 10 billion (approximately ₹85,000 crore), making it one of the largest valuations ever seen in India’s packaged food sector.
The L Catterton Haldiram partnership further cements Haldiram’s position as one of India’s most valuable and globally relevant food brands.
Leadership and Strategic Direction
L Catterton’s India operations are led by former HUL CEO and Managing Director Sanjiv Mehta, who currently serves as Executive Chairman. As part of the L Catterton Haldiram partnership, Mehta’s leadership experience is expected to play a key role in shaping Haldiram’s global journey.
The firm stated that the partnership will focus on building a global “India for the World” brand through initiatives spanning brand building, product innovation, supply chain and distribution optimisation, geographic expansion, and talent development.
L Catterton’s Packaged Food Expertise
The L Catterton Haldiram partnership benefits from the investor’s extensive global experience in building and scaling consumer brands. L Catterton’s portfolio includes notable food and packaged goods brands such as Cholula Hot Sauce, Ferrara Candy Company, Kettle Foods, Kodiak, Little Moons, NotCo, Planted, Plum Organics, Farmley, and Goodles.
This expertise positions L Catterton as a strategic partner beyond capital, offering operational and brand-building capabilities.
Haldiram’s Legacy and Scale
Founded in 1937 in Bikaner, Rajasthan, by Ganga Bhishen Agarwal, Haldiram began as a retail sweets and namkeen shop and has since evolved into a global food powerhouse. Today, Haldiram products are sold in more than 80 countries worldwide.
In April 2025, the packaged snacks businesses of Delhi-based Haldiram Snacks and Nagpur-based Haldiram Foods International were merged to form Haldiram Snacks Food—further strengthening the group’s operational scale ahead of the L Catterton Haldiram partnership.
The Bottom Line
L Catterton Haldiram partnership represents a landmark moment for India’s packaged food industry. With global capital, seasoned leadership, and a clear growth roadmap, Haldiram is well-positioned to deepen its dominance at home while building a truly global Indian food brand.
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