Mumbai: Los Angeles-based fashion brand Juicy Couture has opened a new exclusive brand outlet (EBO) at Skycity Mall in Borivali East, marking its continued retail expansion in India.
The store offers Juicy Couture’s core product categories, including velour tracksuits, lingerie, handbags and lifestyle accessories, curated for the Indian market. With this launch, the brand aims to strengthen its presence in Mumbai, one of India’s key fashion and consumption markets.
“Bringing Juicy Couture to Skycity Mall allows us to engage more closely with Mumbai’s fashion-forward consumers,” said Abhinav Kumar, Co-founder, Brand Concepts Ltd. “The store features a focused assortment that reflects the brand’s global identity while addressing local preferences.”
Juicy Couture, known globally for its casual luxury positioning, operates through freestanding stores and department stores across nearly 94 countries. In India, the brand is expanding its footprint through a combination of exclusive brand outlets and curated retail formats.
Brand Concepts Ltd., founded in 2007, is an omnichannel fashion and lifestyle retailer in India with a portfolio that includes Tommy Hilfiger, Off-White, United Colors of Benetton, SuperDry and Aeropostale, along with its proprietary brands.
Leave a Comment